Customers are still searching —

they’re just not clicking the way they used to.

AI tools now answer questions,

not just show lists of links.

If Google can answer the question

itself, it will.

Your job is to become

the source of that answer.

AI doesn’t rank websites.

It selects sources it trusts.

Clear services, consistent information,

and real-world credibility matter more than ever.

AI favors businesses that are:

Clearly defined

Consistent everywhere

Easy to explain

Trusted by others

If AI can’t summarize you, it won’t suggest you.

E-E-A-T is not a ranking factor, but is

a framework to help assess quality,

credibility, and reliability.

Traditional SEO competes for clicks.

AI search competes for recommendation.

It’s less about keywords —

and more about clarity, authority, and answers.

Not directly — at least not yet.

But real engagement creates real signals.

And AI pays attention to behavior.

AI doesn’t show ten options.

It often shows one or two.

If you’re not clearly understood,

 you’re simply not part of the conversation.